We use two types of
artwork when doing imprint and standard printing work.
1) Raster Art or bitmap
graphics are used mostly when printing for newsprint or on other paper
products. Raster Art produces a great looking image on paper
items.
2) Vector Art is used when
imprinting logo or text onto tangible objects such as ink pens, hats,
ice coolers, etc. basically all types of metal, plastic, fabric, etc.
The differences between
Raster Art and Vector Art are quite simple but very important issues to
know when reproducing a logo onto certain items. Raster Art looks
great at the size that it was created at and can only be adjusted a
small amount before it begins to lose its clarity. Vector Art on the
other hand is very adjustable and can be easily manipulated to meet the dimensions
of any imprint area.
I have found that a lot of
people have had their logos created in Raster Art formats, such as:
jpeg, gif, tiff, psd or pdf files. However to imprint a logo on
different types of products the logo will need to be either converted
from its Raster Art format into Vector Art or recreated using a Vector
Art program as Adobe Illustrator or Corel Draw.
RASTER ART FILES:
JPEG, GIF, TIFF, PSD, PDF,
etc.
VECTOR ART FILES:
Adobe Illustrator, Corel
Draw, SVG, etc.
OPTIONS IF YOU NEED
YOUR LOGO CONVERTED INTO VECTOR ART.
If you have a logo that
has been created in Raster Art and it needs to be converted into Vector
Art before you can have your items produced. We offer the following
options:
1) We will try to
convert the artwork electronically using a software tracing program.
2) If a software tracing
program doesn't work then we will have your artwork reviewed by
professional artists who specialize in reproducing logos. Rates are $35
an hour.
3) You will be asked to
print the converted or recreated logo at actual size from your printer
to evaluate the artwork from a file that we will send you. If you are pleased
with the artwork copy then we can proceed with your order. If you are
not happy, we will examine other options. Once an approval is reached
the order is processed for production.
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